About Us

Built by Shop Owners.
Not Just Developers.

We spent 20+ years running wheel and tire e-commerce businesses before we started building them for others. We’ve been where you are.

Our Story

The Problem That Started It All

For 20+ years, we've owned and operated brick-and-mortar wheel and tire shops. We've handled the late-night customer calls, dealt with supplier inventory headaches, explained fitment specs over and over, and watched customers leave to buy online from competitors who didn't even understand the products. We know this business inside and out. Not from a textbook, but from running shops just like yours. About a decade ago, we started adding e-commerce to our retail operations. That's when we discovered a new problem: the technology options for wheel and tire shops wasn't good.

We had three choices:

Hire a generic web developer

They could build something pretty, but it didn't work for our industry. We'd spend hours explaining why fitment matters, why inventory sync is critical, and why showing a wheel on a customer's actual vehicle changes everything.
 

Use expensive industry platform

Great for big chain stores selling tires in volume. Not so great for independent shops specializing in custom wheels and performance upgrades. The platforms were clunky, expensive, and built for someone else's business model, not ours.

Build it ourselves

WheelHouse went this route, spending years building custom solutions, fixing broken supplier feeds & debugging fitment issues that generic platforms couldn't handle. It worked, but only after massive investment in time & resources.

Now these systems are available to you.

Without the right systems, running e-commerce requires an entire dedicated team. So WheelHouse built those systems. Custom configurators. Automated inventory sync. Supplier integrations. Marketplace automation. All the solutions that didn't exist anywhere else.

WheelHouse handles the heavy lifting because the work has already been done. And because the team continues to run their own shops every day, they're always innovating based on what actually works in the real world, not just what sounds good in theory. You're not getting a generic developer's best guess. You're getting a battle-tested platform built by shop owners who are still out here running shops, just like you.

Visualizer shows the customers what their vehicle will look like
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Real-time inventory sync with 50+ suppliers
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Full time Data Management Team
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Full checkout with installation scheduling built-in
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White-glove management so you can focus on running your shop
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Visualizer shows the customers what their vehicle will look like
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Real-time inventory sync with 50+ suppliers
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Full time Data Management Team
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Full checkout with installation scheduling built-in
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White-glove management so you can focus on running your shop
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Built on Real Experience

Years in the Industry
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Supplier Integrations
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2- 0 X

Avg Revenue Growth

Uptime
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Why Shop Owners Choose WheelHouse

We Speak Your Language

We've handled customer calls about offsets and bolt patterns. We've dealt with back-ordered wheels and tire shortages. We understand the industry because we're part of it—not just building websites for it.

Real Sales, Not Just Brochures

Most "websites" just show products. Ours let customers buy, schedule installation, and complete checkout, all without a phone call. More sales, less admin work & happier customers.

We Handle the Tech

You get a dedicated account manager. We handle updates, inventory syncs, supplier integration issues, and technical maintenance. You focus on running your shop—we handle everything else.

We are you

Transparency

No Hidden Fees, No Surprises
We believe in honest pricing and clear communication. You'll always know exactly what you're paying for and what you're getting.

Industry Expertise

Shop Owners First, Developers Second
We're not tech people trying to understand your business. We're shop owners who happen to be good at technology.

White-Glove Service

You Focus on Your Shop, We Handle the Tech
You shouldn't need to become a web developer to run a successful online store. That's our job, and we take it seriously.

Built for Growth

Scalable Solutions That Grow With You
Whether you're doing $500K or $5M in revenue, our platform scales with your business. No need to rebuild as you grow.

Ready to Work with People Who Get It?

Schedule a free 30-minute consultation. No sales pitch—just honest advice from shop owners who’ve been where you are.

Schedule Free Consultation Or View Pricing

No credit card required. No obligation. Just a conversation.